Avian influenza: how well is relevant biosecurity information communicated via online resources?
Tarlinton R · The Veterinary record · 14 February 2026
Online avian influenza biosecurity resources require significant improvement in clarity and accessibility.
This study by Tarlinton evaluates the effectiveness and quality of biosecurity information dissemination regarding avian influenza through online platforms and digital resources. The research examines how well current online communication tools convey essential biosecurity protocols to poultry farmers, veterinary professionals, and other stakeholders involved in avian disease prevention. The analysis assesses the clarity, accessibility, and comprehensiveness of existing online biosecurity guidance, identifying gaps in current digital communication strategies. The findings highlight deficiencies in online resource dissemination and suggest that current digital platforms may not adequately communicate critical biosecurity measures necessary to prevent avian influenza transmission. This is particularly concerning given the increasing role of online information sources in professional decision-making. The study provides recommendations for improving the quality and clarity of biosecurity information available through digital channels, emphasizing the need for better-structured, more accessible online resources. Such improvements could enhance biosecurity compliance and potentially reduce disease transmission risks in poultry populations.
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