Veterinary clients view the Value Matrix as a valuable communication tool to aid veterinarian-client decision-making.

Veterinary clients view the Value Matrix as a highly valuable decision-making communication tool.

This cross-sectional study evaluated veterinary clients' perceptions of the Value Matrix (VM), a communication tool designed to facilitate veterinarian-client decision-making. Using an online questionnaire distributed via social media between April-May 2025, 204 pet owners were surveyed after viewing a demonstration video of the VM in a simulated veterinary consultation. Participants rated the tool's utility across various clinical contexts and decision-making scenarios. Results demonstrated overwhelmingly positive reception, with median utility scores of 9/10. Most respondents agreed the VM would enhance understanding of available treatment options, clarify benefits and costs, and facilitate informed decision-making. Participants identified particular value for quality-of-life decisions, chronic illness management, and facilitating discussions with other decision-makers post-appointment. The study sample was relatively homogeneous, comprising primarily multi-pet owners with financial stability and good healthcare access. Findings suggest the VM represents a promising communication strategy to support shared decision-making in veterinary medicine, potentially improving client satisfaction and therapeutic compliance.

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