Pet-directed speech strengthens the veterinarian-client-patient relationship: Results from a pet owner survey.

Pet-directed speech improves client satisfaction and veterinarian selection preferences.

This study examined the prevalence and impact of pet-directed speech (PDS) during veterinary consultations through an online survey of 400 pet owners using snowball sampling. Results demonstrated that approximately 80% of respondents reported experiencing PDS from their veterinarians, with the majority rating this communication style as very or extremely important. Notably, nearly 90% of pet owners indicated they would be more likely to return to a veterinarian who employed PDS. Qualitative analysis identified four key themes: 'pet at the centre,' 'not just words,' 'include the owner,' and 'impressions of the veterinarian.' The findings suggest that PDS strengthens the veterinarian-client-patient relationship and enhances client satisfaction. However, the study has notable limitations including potential sampling bias from snowball methodology, lack of randomization, and a relatively modest sample size. The authors recommend further research to confirm PDS's impact on professional relationships and to explore its integration into veterinary communication training curricula.

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