Small animal veterinarians identify proactive, specific, and multimodal communication as helpful in supporting nutrition conversations with clients.

Trust-based, direct yet compassionate nutrition communication improves client engagement.

This survey-based study examined barriers and solutions to nutrition communication in small animal veterinary practice across the US and Canada. Among 561 veterinarian respondents, pet owner preconceived notions about nutrition emerged as the most significant barrier (86%), followed by insufficient appointment time (63%) and client resistance to nutrition discussions (41%). Veterinarians identified three primary solutions: demonstrating what they personally feed their own pets (59%), engaging in direct yet compassionate conversations (58%), and providing specific nutrition recommendations (49%). Free-text analysis revealed important nuances, emphasizing that establishing veterinary-client trust should precede nutrition recommendations and that overly technical language should be avoided. The study highlights that effective nutrition communication requires a multifaceted approach combining personal credibility, emotional intelligence, and tailored recommendations. These findings provide practical guidance for improving nutrition conversations in small animal practice.

This summary was distilled by AI and may occasionally misinterpret data. Confirm critical details with the primary literature before clinical application.