Pet insurance uptake is associated with dog and owner demographics and health status based on Dog Aging Project survey data.
McCullough AW, O'Brien JS, Sexton C, Ruple A · American Journal of Veterinary Research · 1 August 2026
Younger, purebred dogs and owners aged 25–44 with professional degrees are most likely to carry pet insurance.
This cross-sectional study analyzed data from 47,444 Dog Aging Project (DAP) participants surveyed between January 2020 and December 2023 to characterize demographic patterns associated with pet insurance ownership and its relationship to owner-perceived canine health status. Of the total cohort, 21% (n=10,127) carried pet insurance policies. Insured dog owners were more likely to be 25–44 years of age, non-White, and hold professional degrees compared to the broader DAP population. Insured dogs tended to be younger, purebred, and obtained from breeders for purposes other than companionship. Regarding health perception, 54% of insured dogs were rated in excellent health by their owners versus 48% of uninsured dogs, a statistically significant difference (χ² test). This suggests a potential 'healthy dog bias' in pet insurance uptake, where owners of healthier or younger dogs may be more inclined to purchase coverage—possibly as a proactive financial strategy. Alternatively, insurance access may facilitate more frequent veterinary care, contributing to better perceived health outcomes. The study is limited by its cross-sectional design, reliance on owner-reported data, and the self-selected DAP population, which may not fully represent the broader US dog-owning public. Nonetheless, findings provide valuable epidemiological context for veterinary professionals when counseling clients on pet insurance, particularly highlighting sociodemographic disparities in insurance uptake that may influence health equity in veterinary care access.
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