Content analysis of TikTok videos about tick prevention methods for dogs and cats.

TikTok tick prevention content is influencer-driven; veterinarians should provide evidence-based alternatives.

This content analysis examined the 50 most-engaged English-language TikTok videos about tick prevention for dogs and cats under the #tickprevention hashtag. Videos demonstrated substantial engagement metrics (median 1652 likes, 40 comments, 330 shares, 495 saves). The study found that 92% of videos were created by non-veterinary influencers, with over one-third containing paid promotions, predominantly for non-prescription or natural products. Topical repellents (33%) and non-prescription products (30%) were frequently promoted using marketing language such as 'chemical-free' or 'safe'. The most common content themes were product usage demonstrations (27%) and promotion of natural/holistic methods (26%). Limited veterinary expert participation was noted. The findings suggest that while social media tick prevention content reaches large audiences, the information is primarily influencer-driven and may not reflect evidence-based recommendations. The authors recommend veterinarians leverage short-form video platforms to provide scientifically-sound tick prevention guidance.

This summary was distilled by AI and may occasionally misinterpret data. Confirm critical details with the primary literature before clinical application.