Video nasty?
Loeb J · The Veterinary record · 15 August 2026
AI-generated animal videos risk distorting public perception of normal behavior, potentially impacting client-reported histories.
This article explores the growing concern surrounding AI-generated videos depicting animals in unrealistic or biologically inaccurate scenarios. A researcher who has investigated this phenomenon warns that such convincing synthetic media could contribute to a 'shifting baseline' effect among the general public and potentially among veterinary professionals and animal owners. The shifting baseline concept refers to the gradual normalization of altered or incorrect perceptions of animal behavior, physiology, and capabilities as AI-generated content becomes increasingly indistinguishable from authentic footage. As these videos proliferate across social media and digital platforms, viewers may unconsciously recalibrate their understanding of what constitutes normal animal behavior, movement, or biological function. This has significant implications for veterinary medicine, as clients may present animals based on misconceptions formed by exposure to fabricated content, or may fail to recognize genuinely abnormal behavior because distorted depictions have become normalized. The article highlights the need for veterinary professionals to be aware of this emerging issue and to take an active role in educating clients and the public about animal behavior and biology. It also underscores the broader challenge that artificial intelligence poses to scientific literacy and accurate wildlife and animal education, calling attention to the potential downstream consequences for animal welfare and veterinary clinical practice.
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